Wild Plum Illuminating C Serum

$95

 

Wild Plum Illuminating C Complex is a concentrated elixir of active vitamin C, Australian super fruits, knotgrass extract, and hyaluronic acid, expertly formulated to brighten, hydrate, and help protect the skin from infrared-induced photo-ageing and visible sun damage.

This high-performance serum works to visibly brighten, firm, and instantly hydrate the skin while helping reduce the appearance of fine lines, pigmentation, and sunspots. With continued use, it supports a more even-looking skin tone, improved elasticity, and a complexion that looks healthier, calmer, and more radiant.

At the heart of the formula is a potent blend of collagen-supporting vitamin C and antioxidant-rich Australian super fruits, which help defend the skin against environmental stress while restoring vitality and luminosity. Knotgrass extract is included for its ability to help protect against infrared-induced sun damage, while hyaluronic acid deeply hydrates and plumps the skin, leaving it soft, supple, and refreshed.

Despite its powerful brightening and protective benefits, this serum remains beautifully nurturing on the skin. It also helps soothe sensitivity and inflammation, making it an ideal choice for skin in need of hydration, repair, and radiance.

Best suited for
The Wild Plum Serum is especially suited to normal to dry, dehydrated, and sun-damaged skin. Follow with one of our nourishing products such as the Bakuchiol Serum, Wildflowers Serum, or Everlasting Beauty Balm for a complete ritual.

If you have oily skin, apply the Wild Plum Serum after hydrating with the Wild Rose Botanical Mist.

Why your skin will love it

  • Visibly brightens, firms, and instantly hydrates the skin
  • Helps target pigmentation and the appearance of sunspots
  • Supports a more balanced, even-looking skin tone
  • Promotes elasticity and helps combat visible signs of premature ageing
  • Helps protect against infrared-induced photo-ageing and sun damage
  • Soothes sensitive and inflamed skin
  • Improves overall radiance and vitality

The details

  • Concentrated vitamin C serum with Australian super fruits
  • Infused with knotgrass extract and hyaluronic acid
  • Suitable for normal to dry, dehydrated, and sun-damaged skin
  • Vegan
  • Cruelty-free
  • Made in Australia

Emotional Aromatherapy

GrapefruitThe Oil of Honouring the Body
Grapefruit encourages true respect, appreciation, and connection to the physical body.

Ylang YlangA powerful remedy of the heart
Known for supporting emotional healing, Ylang Ylang helps release stored emotional tension while nurturing the heart with softness and calm.

100%
Noticed an improvement in the hydration of their skin
100%
Saw an increase in the firmness and elasticity of their skin.
93%
Said their skin was noticeably brighter and more luminous
100%
Would purchase this product again

*Results based on a customer trial of 30 participants

Wild Plum Extract  

This bioactive extract consist of three uniquely Australian, wild harvested super fruits Kakadu Plum, Burdekin Plum and Illawarra Plum. Clinically proven to reduce oxidative damage to the skin, stimulate hyaluronic acid synthesis hydrating the skin, increasing pro-collagen 1 by 97% and fibronectin synthesis by 78%. It improves hydration of the skin by up to 60% after 30 min and long term hydration of the skin is improved up to 128% after 30 days. 

Sea Buckthorn Berry Oil 

This oil is rich in free radical scavenging anti-oxidants and tissue regenerating properties. Vitamin A, B1, B12, C, E, K & P, flavanoids, lycopene, caratenoids, beta carotene and phytosterols literally feed and protect your skin. Clinical Studies have shown the oil to improve skin metabolism and retard skin maturation this slowing down the ageing process.

MAP 

Magnesium Ascorbyl Phosphate a bio active form of Vitamin C acts as a powerful collagen stimulator enhanced by a phospholipid delivery system that penetrates the deeper dermal layers. Vitamin C  can significantly reduce the appearance of prematurely aged skin and wrinkles and increase firmness to prevent premature skin ageing.

Knotgrass Extract

This is designed to fight infrared-induced skin ageing, a breakthrough concept in skin photo-protection and photo-ageing or sun damage. Makes the skin look firmer, stronger and more rejuvenated. Reduces the appearance of wrinkles and fine lines

Hyaluronic Acid 

Hyaluronic Acid is a natural component of the skin and it decreases as we age- we need it to keep our skin cells nice and plump, minimizing the appearance of fine lines and wrinkles

Ferulic Acid 

An antioxidant-rich ingredient, Ferulic Acid can be naturally found in plants and fruits where it acts as a protective, self-preserving element. Much like other antioxidants, Ferulic Acid is designed to reduce the ageing effects of damaging free radicals on the skin.  

When paired with other antioxidant-rich ingredients like Vitamins C and E it protects and amplifies the activity of in this case Vitamin C. A key reason as to why our skin ages is due to oxidative stress in the skin’s tissue, resulting in visible signs of ageing (like age spots, wrinkles, dullness and loss of elasticity).

This oxidative stress is caused by free radicals overtaking our skins antioxidant defence. It’s important to constantly boost the levels of antioxidants in our skin, as they are there to fight free radicals and prevent damage from occurring in the first place.

Rosa damascena flower water*, Propanediol, Aqua, Glycerin, Rosa Canina (rosehip) fruit oil*, Magnesium Ascorbyl Phosphate, Aqua, Sodium PCA (sodium L-pyroglutamate), Hippophae Rhamnoides (sea buckthorn) fruit oil, Sodium Hyaluronate, Glyceryl Caprylate, Lysolecithin, Sclerotium Gum, Ferulic acid, Xanthan Gum, Pullulan, Terminalia Ferdinandiana (kakadu plum) Fruit Extract**, Podocarpus Flatus ( illawarra plum) Fruit Extract**, Pleiogynium Timorense ( burdekin plum ) Fruit Extract**, p-anisic acid, Sodium phytate, Citrus x paradisi (grapefruit) seed essential oil***, Cananga Odorata (Ylang Ylang) essential oil***, Undecylenic glycerides, Silica, Polygonum aviculare extract, <Potassium sorbate, <Sodium benzoate, +Benzyl salicylate, +Benzyl benzoate, +Limonene, +Geraniol, +Benzyl Salicitate, +Eugenol +Farnesol, +Linalool

*certified organic **wild harvested ***therapeutic grade +natural component of essential oils.

< ECOCERT & ACO approved food grade preservative,

Trace ingredient < 0.0001 as part of Knotgrass Extract

Press gently onto face, neck & décolletage ideally after misting morning & night before applying your Wildflowers Serum, Everlasting Beauty Balm or Bakuchiol Serum.
  • Synthetic ( Plastic) polymers 
  • Phthalates
  • PEGS
  • Formaldehyde releasing ingredients 
  • Synthetic Fragrances
  • Silicones 
  • Endocrine disrupting chemicals 
  • Parabens
  • ingredients derived from animals 
  • Sulphates
  • Phenoxyethanol

Customer Reviews

Based on 32 reviews
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H
Hannah
The best vitamin c serum on the market

This Wild Plum Illuminating C Serum has completely changed my skincare routine in the best way possible. The serum is so hydrating and I have really seen a change in my skin texture, hydration and brightness. I have a dry/ sensitive skin type, and my skin has felt so hydrated ever since I’ve started using this product. Worth every cent!

Hi there!

Thank you so much for your wonderful review of our Wild Plum Illuminating C Serum. We are thrilled to hear that it has made such a positive impact on your skin. It's always our goal to provide the best vitamin c serum on the market, and we're so happy to hear that it has exceeded your expectations. We appreciate your support and hope to continue providing you with great skincare products.
Nicole

R
Rika
I love this serum!

I love the feeling this serum leaves on my skin. Only one pump is plenty for the whole face, neck and decolt. It absorbs beautifully and smells so fresh and organic, love it!

M
Megan Kelsall-Contador
Beautiful product

Such a healing and gentle serum

J
Judy
Works wonders on my pigmentation

The wild plum serum works wonders on my 70 years young skin .It has helped with pigmentation & has strengthened my skin since I’ve been using it .
It lasts such a long time as well as you only need such a small amount to be effective.
The other bonus is that it’s organic & doesn’t contain any nasties .

Hi Judy,
Thank you for taking the time to review the Wild Plum Serum. I am truly delighted that you are seeing such great results. I put so much consideration into every ingredient and as someone who has grown up under the relentless Australian sun I know how important it is to nourish our skin with collagen regenerating ingredients.
Nicole

L
Laura
It works wonders!

Have only been using this Serum for a short time and absolutely love it. Noticed a massive improvement within the first two weeks. Easily applies (I spray the rose mist first, and 2 pumps are enough). Soaks in beautifully with no sticky residue, allowing the Bakuchiol to soak it afterwards. My skin is well hydrated, with fewer lines and improved pigmentation (in just two short weeks!). Can't wait to see how my skin will continue to benefit from these products overtime. They're absolutely amazing!

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